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Category: Uncategorized

Direct Mail’s Comeback: Why Print Is Winning Attention Again

By In UncategorizedPosted
Fanned stack of printed direct mail postcards with QR codes

The inbox is a war zone; the mailbox is a ghost town. Why direct mail is winning attention again in 2026, and what separates kept mail from tossed.

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POP Displays: The Last Unskippable Ad in Retail

By In UncategorizedPosted
Corrugated point-of-purchase endcap display with a red header in a retail aisle

Retail is a media channel again. Why DTC brands are buying shelf space and what makes a point-of-purchase display the last unskippable ad in the store.

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Sustainable Packaging Claims: How to Earn Them, Not Fake Them

By In UncategorizedPosted
Kraft paper, corrugated, and molded-pulp packaging arranged on a workbench

Most 'eco' packaging claims are theater. What the FTC Green Guides let you say, and how mono-material, right-sizing, and certified fiber earn the claim.

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Brand Color Consistency: Is Your Red Really Your Red?

By In UncategorizedPosted
Printed press sheet with color control bars and Pantone swatches on a printing press

Why brand colors drift across packaging, why 'we matched the Pantone' isn't a guarantee, and what G7 color management takes to keep your red your red.

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5 Ways CPG Brand Marketing & Design Teams Should Use AI in Packaging in 2026

By In UncategorizedPosted
CPG brand design team workspace with a family of printed product mockups, sketchbook, and AI moodboard on laptop

Practical 2026 AI playbook for CPG brand marketing and design teams: concept exploration, variant generation, copy, regulatory review, and mockups.

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How Short-Run Label & Packaging Printers Are Implementing AI in 2026

By In UncategorizedPosted
Finished pressure-sensitive label rolls in a short-run digital label printing facility with AI job-monitoring dashboard

Industry-side look at how short-run label and packaging printers are implementing AI in 2026 - prepress, color, variable data, predictive maintenance, finishing, and quoting.

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Where AI Lives Inside a Modern Custom Label Printing Workflow 2026

By In UncategorizedPosted
White Graphics prepress workstation with color management software and digital label press producing food product labels

Industry-observer view of where AI is implemented across the custom label and packaging printing workflow in 2026 - prepress, color, variable data, mockups, press, inspection, and quoting.

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AI Packaging & Label Design in 2026: What Actually Works

By In UncategorizedPosted
Brand designer workspace with AI design interface, Pantone swatches, and printed food product labels

Practical 2026 guide to AI tools for packaging and label design. Which tools work for which tasks, where AI fails, and how to get AI artwork print-ready.

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Future-Proofing Your Packaging: Emerging Materials and Trends

By In UncategorizedPosted

Stay ahead of the curve with our guide to future-proof packaging strategies, bio-based materials, smart packaging innovations, and digital supply chain integration.

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Sustainability and Compliance: Navigating Environmental Responsibility

By In UncategorizedPosted

Understanding sustainability requirements in packaging decisions—from recyclability claims to regulatory compliance and environmental reporting.

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