Custom wine labels on estate papers and durable films – TTB-ready layouts, ice-bucket-proof materials, and G7-accurate color vintage to vintage.
Contact us for pricing, minimum quantities, custom specs, and turnaround times.
Color Accuracy Guaranteed
Substrates
Finishes
Applications
White Graphics prints custom wine labels for wineries, cideries, meaderies, and private-label producers — from a single small-lot vintage to full production runs. Every wine label is laid out with the TTB-mandated statements in place, printed on estate-grade papers or durable films that survive the ice bucket, and color-managed so this vintage matches the last one. We are a G7® Master Certified printer in Naperville, Illinois, where every wine label is prepped, printed, and finished by one team that knows your brand.
Wine label sizes, shapes, and materials
Wine labels are cut to your bottle, not to a fixed catalog. We produce classic front-and-back sets for 750 mL bottles, tall single-panel designs, split labels, half-bottle and magnum formats, and full wraps for canned wine — plus any custom size your packaging calls for.
Shapes
Rectangle, square, arched, oval, circle, and custom die-cut shapes — including dies that echo your crest, monogram, or artwork.
Materials
Textured estate papers (felt, linen, laid, cotton blends), bright white and warm white uncoated stocks, 100% recycled kraft, and wet-strength white films for chilled service.
Finishes
Matte and soft-touch laminates, gloss accents, and spot-gloss highlights that lift artwork off a matte field — each chosen for cellar and ice-bucket durability.
Formats
Pressure-sensitive front-and-back sets, single panels, and roll labels ready for automated bottling-line application.
Not sure which stock suits your wine? Send your bottle and price point with your quote and we’ll recommend paper, finish, and adhesive.
Built for the ice bucket, not just the shelf
A wine label lives a harder life than most packaging: cellar humidity, refrigerator condensation, and — for whites, rosés, and sparkling — a full evening submerged in ice water at the table. Standard paper labels wrinkle, bubble, and slide in those conditions. We match the substrate to the service: wet-strength papers and film stocks with moisture-tolerant adhesives for chilled wines, and premium uncoated estate papers where a cellar-aged red will live dry. The label your customer peels at is a label they remember for the wrong reason — ours stay flat, adhered, and legible.
Vintage-to-vintage color consistency
Your label is your shelf presence, and buyers find a favorite by color and mark before they read a word. Because our presses are G7® Master Certified, the burgundy on this year’s release matches last year’s bottle sitting next to it on the rack — run after run, vintage after vintage. That consistency is what makes a small-lot producer look like an established house.
Laid out to TTB wine-labeling requirements
Before wine crosses state lines, its label generally needs a Certificate of Label Approval (COLA) from the TTB — and a missing or mis-sized statement is exactly the kind of thing that gets an application sent back. The rules live in the TTB’s labeling requirements; White Graphics lays out each mandatory element to spec so your artwork is submission-ready:
- Brand name and class or type — the name your wine sells under, plus its designation (varietal, “red wine,” “sparkling wine,” and similar), with any required appellation of origin.
- Alcohol content — stated in the TTB-accepted format and placed where the rules allow.
- Net contents — the authorized standard of fill (750 mL, 375 mL, and the rest), positioned correctly.
- Name and address of the bottler — the “Bottled by” statement tied to your permit.
- Sulfite declaration — “Contains Sulfites” where the wine carries 10 ppm or more.
- Government warning — the mandatory health warning statement, set bold, separate, and at the minimum type size for your container.
Minimum type sizes scale with container size, and the warning statement has its own formatting rules — our prepress team checks both before anything goes to press. One useful wrinkle: wines under 7% alcohol fall under FDA food-labeling rules instead of the TTB scheme, and we build those panels too. We prepare the label to your approved specifications — your licensing or compliance advisor confirms the regulatory filings.
Every bottle format, every release
We print pressure-sensitive wine labels for standard 750 mL and half bottles, magnums and large formats, canned wine and spritzers, cider and mead, tasting-room exclusives, wine-club releases, and private-label programs for restaurants and retailers. Front-and-back sets, neck bands, and case labels can run together so the whole package matches. For full wraps on cans and unusual bottle shapes, see our fit-engineered bottle labels. Browse every custom label type we print, or see related categories such as beer labels, spirits labels, and juice & beverage labels.
Wine label file setup and die lines
Good print starts with a good file. Wine labels need correct bleed, a safe zone that keeps mandatory statements off the trim, a die line drawn to your actual bottle, and artwork supplied as print-ready vector (PDF, AI, or EPS) at 300 dpi in CMYK. If you have a print-ready file, we run it; if you don’t, our prepress team can prep the artwork, set the die line to your bottle’s straight panel, and position every mandatory statement — walking you through bleed, safe zone, and material selection so the file is right the first time.
Wine label FAQs
What has to be on a wine label?
Federal rules require the brand name, a class or type designation, alcohol content, net contents, the bottler’s name and address, a sulfite declaration where applicable, and the government health warning — each with its own placement and type-size rules. We lay all of them out to spec as part of prepress.
Do you handle the COLA application?
We prepare the label artwork so every mandatory element is present, positioned, and sized for a Certificate of Label Approval submission. The filing itself goes through your TTB permit — most clients submit directly or through their compliance advisor, using our print-ready art.
Will the labels survive an ice bucket?
They can. For whites, rosés, and sparkling wines we spec wet-strength papers or film stocks with moisture-tolerant adhesives, so the label stays flat and adhered through refrigeration, condensation, and full submersion in ice water.
Can I get a textured, premium-feel paper?
Yes. We print on estate-style stocks — felts, linens, laid finishes, and cotton blends — plus warm white uncoated papers and recycled kraft. Matte and soft-touch laminates with spot-gloss accents add depth without losing the tactile feel.
Do you print small lots and wine-club runs?
Yes. Wine label printing is available in quantities suited to limited releases, club exclusives, and tasting-room-only bottlings — and the same setup scales to full production volumes with consistent quality.
Can you match our label color from last vintage?
Yes. Our presses are G7® Master Certified, so brand colors are reproduced precisely and repeat accurately from one vintage and one run to the next.
What file format do you need?
Print-ready vector artwork — PDF, AI, or EPS — at 300 dpi in CMYK, with correct bleed and a die line drawn to your bottle. If your file isn’t there yet, our prepress team can prepare it for you.
Ready to price your wine labels?
Send your bottle details and artwork and a member of our team will follow up with a quote.
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