In Part 1, we introduced our commitment to sustainability as a core part of our family-run business. But how do we actually do it? The answer lies in our "fired up about innovation" mindset. We’ve invested heavily in "smart tech and slick processes" that make "going green" a practical reality for our clients, not just...
Resources
Beyond the Buzzword: How We Build Real Sustainable Packaging Solutions
Sustainable packaging is more than just a market trend; it's a core part of who we are. As a third-generation family business, we’re serious about keeping things green. For us, it’s not just about compliance or buzzwords—it’s about a deep-seated commitment to "leaving the planet in good shape for the next crew". We...
The Importance Of Prototype Packaging In Marketing
Unlock the power of first impressions with prototype packaging that captivates consumers and elevates your brand.The Role of Packaging Prototypes in Consumer GoodsIn the competitive world of consumer goods, first impressions are crucial. Packaging prototypes play a vital role in shaping these impressions by providing a tangible preview of the...
Innovative Packaging Prototypes Shaping the Future
The packaging industry is witnessing a wave of innovation, with prototypes that promise to revolutionize how products are presented and protected.The Rise of Eco-Friendly Packaging SolutionsWith growing environmental concerns, the demand for eco-friendly packaging solutions has surged. Companies are increasingly investing in biodegradable and recyclable materials to reduce their carbon...
Re-shore Your Packaging with White Graphics
In today's rapidly changing market, re-shoring your packaging can provide significant advantages. Discover how White Graphics leverages strategic partnerships to make re-shoring real, fast, and local.The Growing Importance of Re-shoring in the Consumer Goods IndustryIn the current global market, re-shoring has become a crucial strategy for many businesses, including those...
The Importance of Prototype Package Design for Brands
In the competitive world of consumer goods, striking the perfect balance between functionality and aesthetics in packaging can make or break a brand. Prototype package design is the crucial step in ensuring that balance.Understanding Prototype Package DesignPrototype package design involves creating a preliminary model of your product's packaging. This step...
Exploring the Benefits of Digitally Printed Pressure Sensitive Labels
Discover how digitally printed pressure sensitive labels can revolutionize the consumer goods industry with their superior quality, efficiency, and versatility.Unmatched Quality in Every LabelIn the consumer goods industry, product presentation is crucial. Digitally printed pressure sensitive labels from White Graphics deliver superior quality, ensuring that every label is vibrant, crisp,...
The Impact Color Has on Brand Integrity
Let’s say you’re a fan of the color pink. It’s a great shade for your wardrobe, home, and car. Your choice of pink as the primary hue for your brand’s logo may thus appear to be perfect — except that it likely isn’t. Instead of being spontaneous and impulsive, you...
Quality Control
Are you spending an excessive amount of resources on incorrect color? Without quality control (QC), your color will fail, no matter how precise your color-measuring equipment is.A key part of QC is making sure the color you specify is the color you get. By instituting QC procedures, you can ensure...
Why Is Color Theory Important?
Why exactly is color theory so important for business owners? Isn’t a little splash of crimson on your package enough to get people’s attention? Coke was able to capitalize on this strategy, so can’t you do the same thing? Actually, color theory can help you build a recognizable brand, which,...