Sales samples and influencer kits are packaging built to sell — to retail buyers, at trade shows, and on camera. How many you need and what makes them land.
Packaging Mockup vs. Prototype vs. Sales Sample: Which One Do You Need?
Digital mockups, physical comps, prototypes, and sales samples answer different questions. Which one your packaging decision needs, and when to go physical.
Prototype Packaging: The Complete Guide (Types, Costs & Turnaround)
What prototype packaging is, the four types of packaging prototypes, real cost drivers, how fast the process can move, and how many units your launch needs.
Direct Mail’s Comeback: Why Print Is Winning Attention Again
The inbox is a war zone; the mailbox is a ghost town. Why direct mail is winning attention again in 2026, and what separates kept mail from tossed.
POP Displays: The Last Unskippable Ad in Retail
Retail is a media channel again. Why DTC brands are buying shelf space and what makes a point-of-purchase display the last unskippable ad in the store.
Sustainable Packaging Claims: How to Earn Them, Not Fake Them
Most 'eco' packaging claims are theater. What the FTC Green Guides let you say, and how mono-material, right-sizing, and certified fiber earn the claim.
Brand Color Consistency: Is Your Red Really Your Red?
Why brand colors drift across packaging, why 'we matched the Pantone' isn't a guarantee, and what G7 color management takes to keep your red your red.
5 Ways CPG Brand Marketing & Design Teams Should Use AI in Packaging in 2026
Practical 2026 AI playbook for CPG brand marketing and design teams: concept exploration, variant generation, copy, regulatory review, and mockups.
How Short-Run Label & Packaging Printers Are Implementing AI in 2026
Industry-side look at how short-run label and packaging printers are implementing AI in 2026 - prepress, color, variable data, predictive maintenance, finishing, and quoting.
Where AI Lives Inside a Modern Custom Label Printing Workflow 2026
Industry-observer view of where AI is implemented across the custom label and packaging printing workflow in 2026 - prepress, color, variable data, mockups, press, inspection, and quoting.