In today's rapidly changing market, re-shoring your packaging can provide significant advantages. Discover how White Graphics leverages strategic partnerships to make re-shoring real, fast, and local.The Growing Importance of Re-shoring in the Consumer Goods IndustryIn the current global market, re-shoring has become a crucial strategy for many businesses, including those...
The Importance of Prototype Package Design for Brands
In the competitive world of consumer goods, striking the perfect balance between functionality and aesthetics in packaging can make or break a brand. Prototype package design is the crucial step in ensuring that balance.Understanding Prototype Package DesignPrototype package design involves creating a preliminary model of your product's packaging. This step...
Exploring the Benefits of Digitally Printed Pressure Sensitive Labels
Discover how digitally printed pressure sensitive labels can revolutionize the consumer goods industry with their superior quality, efficiency, and versatility.Unmatched Quality in Every LabelIn the consumer goods industry, product presentation is crucial. Digitally printed pressure sensitive labels from White Graphics deliver superior quality, ensuring that every label is vibrant, crisp,...
The Impact Color Has on Brand Integrity
Let’s say you’re a fan of the color pink. It’s a great shade for your wardrobe, home, and car. Your choice of pink as the primary hue for your brand’s logo may thus appear to be perfect — except that it likely isn’t. Instead of being spontaneous and impulsive, you...
Quality Control
Are you spending an excessive amount of resources on incorrect color? Without quality control (QC), your color will fail, no matter how precise your color-measuring equipment is.A key part of QC is making sure the color you specify is the color you get. By instituting QC procedures, you can ensure...
Why Is Color Theory Important?
Why exactly is color theory so important for business owners? Isn’t a little splash of crimson on your package enough to get people’s attention? Coke was able to capitalize on this strategy, so can’t you do the same thing? Actually, color theory can help you build a recognizable brand, which,...
Color Management
Accuracy in color is crucial when communicating a company’s brand. When it comes to classic colors like “Coca-Cola red” and “Home Depot orange,” a close imitation falls short. Precision is essential. Label and package printing experts have developed tools to help converters get closer to the colors brands need. There...
What Is G7, and How Can It Help Brands?
The world of branding is teeming with technical terms and methodologies, yet few are as vital to a brand's visual consistency as G7. At its core, G7 is a color calibration methodology, ensuring colors are consistent and accurate across various printing methods and materials. This process is critical because it...
Companies To Watch: White Graphics
Photo credit: Label and Narrow WebWhite Graphics has been quite active this year, as the company has added equipment and expanded to a new, state-of-the-art facility.Article from Label and Narrow Web: Companies To Watch: White Graphics