How to Create an Innovative Packaging Design

Modern consumers demand packaging that is recyclable, sustainable, easy to open, and offers an array of value-added features. Regulators demand safety in packaging. And, retailers want efficiently designed packages that take the minimum possible amount of shelf space. Packaging's general purposes remain the same today as when primitive clay pots and animal skins were the common packaging materials—to protect contents, and to facilitate transportation and storage. But, today's packaging serves an ever-broadening spectrum of objectives.