Modern consumers demand packaging that is recyclable, sustainable, easy to open, and offers an array of value-added features. Regulators demand safety in packaging. And, retailers want efficiently designed packages that take the minimum possible amount of shelf space. Packaging's general purposes remain the same today as when primitive clay pots and animal skins were the common packaging materials—to protect contents, and to facilitate transportation and storage. But, today's packaging serves an ever-broadening spectrum of objectives.
This widening range of consumer, legal, and retailing pressures generates a world of opportunities for innovation in packaging designs. When shopping in a store or online these days, we're all greeted by spectacular displays of innovative packaging. Perhaps some you've seen have sparked some ideas for creatively packaging your own products.
Designing a Product Package
Before you begin designing new packaging for your products, research to determine which packaging features and quality aspects are actually important.
Consumers: Find out what matters to your target market. For just a few examples:
If your market is parents of small children, perhaps you need packaging that fits small hands, is light-weight, resealable, colorful, and non-slip.
If you're targeting budget-shoppers, maybe you need large packaging for bulk sales instead.
For the teen sports market, you may discover that packaging that serves multiple purposes is most attractive. For example, packaging that can be re-used for dorm storage, or that offers some decorative value.
Retailers: Also, consult retailers who carry your products. Ask about their needs in terms of packaging materials, size, shape, and labeling.
Regulators: And, of course, educate yourself on applicable regulations to ensure that your packaging materials and design are in compliance.
Combine your research from these areas of need, and you'll be fully prepared to develop your innovative packaging designs to ideally protect, ship, and add value to your products.
Obtaining a Mock Prototype
When your packaging design is ready, move forward to obtain a packaging prototype. Prototypes allow you to test your packaging materials and design functionality, to ensure that the packaging attracts your intended response from consumers and retailers. The next step is to test your packaging design with focus groups to draw samples of consumer responses prior to spending for large packaging production runs.
White Graphics uses state-of-the-art design methods and tools to provide you with cutting-edge prototypes to fit your specific needs and goals for your product packaging roll out to customers and retailers. We can provide you with as few or as many prototypes as you need for the extent of testing you want to do.
Creative Packaging Concepts
The success of your product can much depend on its packaging design. Creating an innovative packaging design is frequently easier when you look at existing creative designs. Finding creative inspiration in the innovative designs of others can help you see new possibilities for your own design. Here is a list of just a few creative packaging concepts that retailers have placed on the market, to help you start your process of developing your concept:
Kellogg Inc. — Cereal boxes are not just protective of the freshness and integrity of the product inside. Packages also provide varieties of exciting entertainments for children, including:
Colorful cut-out cartoon pictures for children to play with or post on playroom Bulletin boards
Seek-and-find games
Cross-word puzzles
Quiz games
Many other clever games
Characters for children's narratives
Maybelline — Cover Girl products for teens are packaged in accessory-quality carrying bags that can be reused as cosmetic bags for future purchases of other cosmetics and grooming items.
Baxter's Chicken Broth, and Lolea wines — Both of these producers have recently won awards for packaging food and beverage packaging that also serve as beautiful, richly-colored, variously plaid patterned or polka-dotted accents for home décor. Smirnoff is also using decorator bottling for its Caipiroska.
Mattel, Inc. — The Mattel toy company sells dolls in packaging that unfolds to become doll houses, creating a sale of two products in one purchase for consumers.
Tulip — The Tulip company is selling by-the-glass wines in sealed wine glasses, for ultimate convenience and two-product-for-the-price-of-one consumer appeal, and for minimal shelf space usage, to attract retailers.
WhiteGraphics.com
We’re a leading retail packaging prototype company. We create all types of packaging prototypes for our business customers throughout the United States. White Graphics also provides a complete range of packaging-related services, including:
Whether the project size is one or one million, White Graphics' experts can meet your product specifications and timelines, and exceed your expectations for quality every time.
Continuous innovation in design, build, and production methodologies is our mode of operation. We steadily invest in ongoing research, and we stay on the cutting-edge of design and production technology, to provide our hallmark innovative solutions for our design customers.
White Graphics maintains collaborative relationships with every brand and company we serve. Our focus is on optimum technical and creative support for our B2C and B2B clients' ideas for their product packaging. Our mission is to adhere to our core principles of applying the greatest in design expertise to achieve speedy delivery of the highest-quality and greatest value-added prototypes, to turn every customer's creative vision into reality.
For More Information
For more information about creative packaging concepts, or to make an appointment to discuss your company's needs and ideas for upgrading your product packaging, contact White Graphics Inc. to speak to one of our experts. Having our highly-talented professional team working with you is the best way to help ensure that you achieve the greatest possible ROI from your investment in innovative packaging.
packaging-design.jpg
Modern consumers demand packaging that is recyclable, sustainable, easy to open, and offers an array of value-added features. Regulators demand safety in packaging. And, retailers want efficiently designed packages that take the minimum possible amount of shelf space. Packaging's general purposes remain the same today as when primitive clay pots and animal skins were the common packaging materials—to protect contents, and to facilitate transportation and storage. But, today's packaging serves an ever-broadening spectrum of objectives.
This widening range of consumer, legal, and retailing pressures generates a world of opportunities for innovation in packaging designs. When shopping in a store or online these days, we're all greeted by spectacular displays of innovative packaging. Perhaps some you've seen have sparked some ideas for creatively packaging your own products.
Designing a Product Package
Before you begin designing new packaging for your products, research to determine which packaging features and quality aspects are actually important.
Consumers: Find out what matters to your target market. For just a few examples:
If your market is parents of small children, perhaps you need packaging that fits small hands, is light-weight, resealable, colorful, and non-slip.
If you're targeting budget-shoppers, maybe you need large packaging for bulk sales instead.
For the teen sports market, you may discover that packaging that serves multiple purposes is most attractive. For example, packaging that can be re-used for dorm storage, or that offers some decorative value.
Retailers: Also, consult retailers who carry your products. Ask about their needs in terms of packaging materials, size, shape, and labeling.
Regulators: And, of course, educate yourself on applicable regulations to ensure that your packaging materials and design are in compliance.
Combine your research from these areas of need, and you'll be fully prepared to develop your innovative packaging designs to ideally protect, ship, and add value to your products.
Obtaining a Mock Prototype
When your packaging design is ready, move forward to obtain a packaging prototype. Prototypes allow you to test your packaging materials and design functionality, to ensure that the packaging attracts your intended response from consumers and retailers. The next step is to test your packaging design with focus groups to draw samples of consumer responses prior to spending for large packaging production runs.
White Graphics uses state-of-the-art design methods and tools to provide you with cutting-edge prototypes to fit your specific needs and goals for your product packaging roll out to customers and retailers. We can provide you with as few or as many prototypes as you need for the extent of testing you want to do.
Creative Packaging Concepts
The success of your product can much depend on its packaging design. Creating an innovative packaging design is frequently easier when you look at existing creative designs. Finding creative inspiration in the innovative designs of others can help you see new possibilities for your own design. Here is a list of just a few creative packaging concepts that retailers have placed on the market, to help you start your process of developing your concept:
Kellogg Inc. — Cereal boxes are not just protective of the freshness and integrity of the product inside. Packages also provide varieties of exciting entertainments for children, including:
Colorful cut-out cartoon pictures for children to play with or post on playroom Bulletin boards
Seek-and-find games
Cross-word puzzles
Quiz games
Many other clever games
Characters for children's narratives
Maybelline — Cover Girl products for teens are packaged in accessory-quality carrying bags that can be reused as cosmetic bags for future purchases of other cosmetics and grooming items.
Baxter's Chicken Broth, and Lolea wines — Both of these producers have recently won awards for packaging food and beverage packaging that also serve as beautiful, richly-colored, variously plaid patterned or polka-dotted accents for home décor. Smirnoff is also using decorator bottling for its Caipiroska.
Mattel, Inc. — The Mattel toy company sells dolls in packaging that unfolds to become doll houses, creating a sale of two products in one purchase for consumers.
Tulip — The Tulip company is selling by-the-glass wines in sealed wine glasses, for ultimate convenience and two-product-for-the-price-of-
WhiteGraphics.com
We’re a leading retail packaging prototype company. We create all types of packaging prototypes for our business customers throughout the United States. White Graphics also provides a complete range of packaging-related services, including:
Graphics
Package prototyping
Kitting
Fulfillment
Whether the project size is one or one million, White Graphics' experts can meet your product specifications and timelines, and exceed your expectations for quality every time.
Continuous innovation in design, build, and production methodologies is our mode of operation. We steadily invest in ongoing research, and we stay on the cutting-edge of design and production technology, to provide our hallmark innovative solutions for our design customers.
White Graphics maintains collaborative relationships with every brand and company we serve. Our focus is on optimum technical and creative support for our B2C and B2B clients' ideas for their product packaging. Our mission is to adhere to our core principles of applying the greatest in design expertise to achieve speedy delivery of the highest-quality and greatest value-added prototypes, to turn every customer's creative vision into reality.
For More Information
For more information about creative packaging concepts, or to make an appointment to discuss your company's needs and ideas for upgrading your product packaging, contact White Graphics Inc. to speak to one of our experts. Having our highly-talented professional team working with you is the best way to help ensure that you achieve the greatest possible ROI from your investment in innovative packaging.