The Impact Color Has on Brand Integrity

Let’s say you’re a fan of the color pink. It’s a great shade for your wardrobe, home, and car. Your choice of pink as the primary hue for your brand’s logo may thus appear to be perfect — except that it likely isn’t.

Quality Control

Are you spending an excessive amount of resources on incorrect color? Without quality control (QC), your color will fail, no matter how precise your color-measuring equipment is.

A key part of QC is making sure the color you specify is the color you get. By instituting QC procedures, you can ensure proper color communication with clients and vendors, a thorough inspection of raw materials before production begins, and confirmation of the correct coloration prior to shipping. 

Why Is Color Theory Important?

The field of study known as “color theory” involves both the scientific and artistic applications of color, delving into topics such as how colors are seen by humans, what happens when colors are mixed, coordinated, or juxtaposed, and what they mean when they’re used to convey emotion.

Color theory uses a color wheel to organize colors into primary, secondary, and tertiary categories. When two or more primary colors are mixed, secondary colors emerge. We’ll go into more detail about how tertiary colors develop when primary and secondary colors are combined below.