Let’s say you’re a fan of the color pink. It’s a great shade for your wardrobe, home, and car. Your choice of pink as the primary hue for your brand’s logo may thus appear to be perfect — except that it likely isn’t. Instead of being spontaneous and impulsive, you...
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Quality Control
Are you spending an excessive amount of resources on incorrect color? Without quality control (QC), your color will fail, no matter how precise your color-measuring equipment is.A key part of QC is making sure the color you specify is the color you get. By instituting QC procedures, you can ensure...
Why Is Color Theory Important?
Why exactly is color theory so important for business owners? Isn’t a little splash of crimson on your package enough to get people’s attention? Coke was able to capitalize on this strategy, so can’t you do the same thing? Actually, color theory can help you build a recognizable brand, which,...
Color Management
Accuracy in color is crucial when communicating a company’s brand. When it comes to classic colors like “Coca-Cola red” and “Home Depot orange,” a close imitation falls short. Precision is essential. Label and package printing experts have developed tools to help converters get closer to the colors brands need. There...
What Is G7, and How Can It Help Brands?
The world of branding is teeming with technical terms and methodologies, yet few are as vital to a brand's visual consistency as G7. At its core, G7 is a color calibration methodology, ensuring colors are consistent and accurate across various printing methods and materials. This process is critical because it...
Companies To Watch: White Graphics
Photo credit: Label and Narrow WebWhite Graphics has been quite active this year, as the company has added equipment and expanded to a new, state-of-the-art facility.Article from Label and Narrow Web: Companies To Watch: White Graphics