What Is G7, and How Can It Help Brands?
The world of branding is teeming with technical terms and methodologies, yet few are as vital to a brand's visual consistency as G7. At its core, G7 is a color calibration methodology, ensuring colors are consistent and accurate across various printing methods and materials. This process is critical because it guarantees that a brand's specific colors are replicated faithfully, regardless of where or how they're printed. With an understanding of G7, brands can maintain a consistent image, ensuring their message remains clear and recognizable everywhere.
Color Management
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Accuracy in color is crucial when communicating a company’s brand. When it comes to classic colors like “Coca-Cola red” and “Home Depot orange,” a close imitation falls short. Precision is essential. Label and package printing experts have developed tools to help converters get closer to the colors brands need.