Vape labels can be an inherent puzzle for manufacturers: the bottles are often on the small side and they also need to contain any number of FDA warnings. Thankfully, you still have a few marketing options available to you.
While it’s not always easy to get your brand values across in this case (particularly without a magnifying glass), you can at least get across the key points with the right design and the right labeling partner. We’ll look at how you can design vape juice labels that catch the customer’s attention.
First Things First
You have to take care of your legal obligations first, which will mean using the right 12-point font and ensuring your label takes up 30% of your principal display panels. Once you have this part of the design down pat, you’ll need to assess the available space left for you to work with.
If you’re already going to include information about nicotine on the package, it’s usually best to keep your label as simple as possible. Packing in too much information can make your packaging look busy, which can encourage people to pass right over what’s inside.
If you’re dead set on showcasing the story of your company or details of the product, consider a hangtag on the bottle as a way to encourage people to learn more. If you can pique a customer’s curiosity with the label, the hangtag can be just what they need to take a chance.
Don’t Skimp on Quality
The label isn’t just a way to tell customers your company name or brag about how much smoother their vaping experience will be. Everything from the graphic to the material you use is a reflection of what kind of an organization they’re choosing.
You don’t have to choose the most expensive options every time (particularly if you think it’s going to send a message your product is wildly overpriced to compensate), but a shoddy label design can easily convey the message that there’s shoddy vape juice inside.
The right printing partner can show you how different printers, materials, and stamps will affect the visual and tactile qualities of your label. Whether you want indented lettering or a metallic glow, White Graphics, Inc. is staffed with experts who know how your options will translate to your customers. They can show you how to design labels that connect with your demographic.
Keep It Simple
As tempting as it can be to create a different label for each product you make, it’s not necessarily cost-effective. We recommend choosing a design that can be easily replicated from one label to the next, so all you have to change is a few minor details, such as the SKU and the representation of the juice flavor inside. This way, people will be able to easily identify your products on the shelf, and you won’t have to deal with the hassles of constantly coming up with new ideas.
Choose Your Printing Company Carefully
No matter how you design your vape label, you’re going to need a printing company that can handle your specifications. These are custom jobs that take expertise and equipment to get right. White Graphics, Inc. knows how important it is to balance your budget with the larger goals of your business. You can count on us to use quality materials that stand up to heavy handling and leave people wanting to get another bottle. From your bestseller to a limited-run vape, we’re here to take your design and make it shine.